July 27, 2004
Can buy me love
by Liza Sabater
Fast Company | How Do I Love Thee? Let Me Plot the Graph.
"QIQ gets at the mystery dimension by asking people about the myths and images surrounding a brand. Nike fans cited the swoosh as a modern icon; Guinness is a near religious movement. In the sensuality category, New Yorker readers cited jazz as the sound most identified with the brand, and "rich" as what the magazine might smell like. On the intimacy scale, Cheerios lovers recalled eating the cereal as children and the warm memories it inspired."
After reading that all I can think of is that Roland Barthes was way ahead of his time on the power of myth in a consumerist society. Way ahead.
Posted by Liza Sabater in Culture, Marketing, Memes, Sidelinks
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