February 17, 2005
Welcome Moving-Picturistas!
by Liza Sabater
Thank you so much in taking an interest in my curmudgeonly critique of your ad.
Again, as I state in the original post, I think the CGI rocks. But to say Elsewhere's dancing is equal or superior in quality to Kelly's is an odd choice. Again, maybe this is due to the fact I am outside of the demographics you are targeting --18-35 demographic, correct?
Still, I wonder if there will be a cognitive disonnance moment when people go out to buy the car. "Yeah, it looks good but is it really better than the original?" That's the company's problem not yours. You already were successful with the ad --it created buzz.
Now the question is, do those young'uns you're targeting have any money to buy the car. Because I do, and I'd hesitate to with an ad like that.
As a friend of mine said, "40 is the new 30". That would make me a 29 year old. With buying power, lots of potential credit lines and a curmudegonly disgust for any defacement of cinema's classics. Oh, and great Google ranking. Something for y'all to ponder on.
Posted by Liza Sabater in Advertising, Aesthetics, Pop Culture, Semiotics
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