May 13, 2005
Why Can't Women Download?
by Lorraine Berry
Are women not savvy enough to download music???
I'm an idiot, but even I know how to download a song. So what's up with this data from Britain?
The music industry is singing it loud and proud: songs downloaded from online stores such as iTunes and Napster are saving singles from an early death and rejuvenating the Top 40 chart. But women, it seems, have almost nothing at all to do with this technological victory.This is the new digital divide, with a huge survey by market information company TNS revealing that the vast majority of downloading is done by men - a staggering 96% of market share.
Posted by in Apple Computers, Commerce, Copyright, Ephemera, Europe, Gender, Idea flow, Media, Music, Pop Culture, Sidelinks, Technology, Web
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