
Please help me get The Wise Latina Digital Club panel in the SXSW2010 conference. Go vote for it NOW!
The South by Southwest Music, Film and Interactive Conference and Festival is one of the most prestigious tech and media conferences in the United States. I think it was Tara Hunt ( @missrogue ) who described it as "the geek prom" and that's as close to the heart of this event as anybody can get.
SXSW has been historically one of the most inclusive tech and media conferences as well. Under the direction of Hugh Forrest, the conference has has had for 4 years, if not more, a Black Bloggers panel (which I never get invited to be in, by the way) and they've always gone out of their way to create a gender balance in the number of experts that is unprecedented when compared to other big media and tech conferences.
That said, panels in which Latinos and other specific digital ethnorati are showcased are still non-existent. Part of the reason is interest: SXSW panels get selected through a combination of staff, advisory board and general public voting.
Yet part of it really has to do with perception: Although there's been a number of extremely prominent Latinas in tech and media (am looking at you Mena Trott); when it comes to actual naming actual thought leaders, the average tech and media conference goer would be hard pressed to think outside of the mainstream faces of Latinahood like JLo or Eva Longoria.
We really haven't had in this country anything like the selection and confirmation of US Supreme Court Justice Sonia Sotomayor to really put nerdas and geekas on the thought leader map. Even after all these year, I still have to battle a whole spectrum of stereotypes that go from the "brimbo" (brown-skinned bimbo) and "high-end puta" on one end to the "welfare MILF" and "illiterate spik" on the other.
Hence the need to not only "panel" but to bring together and celebrate a lot of The Wise Latinas that we have in the media and tech worlds. Hence The Wise Latina Digital Club:
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