Wales speaks a language of corporate collectivism that would not be out of place in Rand's novels. Hyperbolically, it's where docile workers express joy that wonderful capitalists have provided the means of production, enabling glorious collective enterprises such as a laissez-faire market. This sounds strange to people who don't know about esoteric business-worshipping ideologies, and so mistakenly assume that phrases like "collective action" automatically indicate communism. Just think of a viewpoint which regards a powerless proletariat labouring to produce wealth for owners as being the highest social achievement, and the connections should be clearer.

Beware corporate executives posing as social visionaries. The hype may be about the fulfillment of human potential, but the reality is the exploitation of digital sharecropping.

From Wikipedia isn't about human potential, whatever Wales says