Marketing

Kick a Migrant

Presented without comment, although I find it interesting that Australians use the term 'migrant' and not 'immigrant'.

This from the website :

Before you begin:

The following game is not real - it is a "Mock-Ad".

It is a 'what if' response to a challenge issued by Adnews to Amnesia.

The brief : How to change the 'negative' public perception of Migrants in Australia.

Amnesia's response is a 'part viral, part digital media campaign'

It is designed to hit at the heart of the matter and challenge perceptions in an interactive manner - we are using tested viral techniques and a game mechanic. "Mini-games' as a delivery format crosses all ages and genders and also has a suprisingly large percentage of female and older players making it perfect to carry a message.

The game is designed to appear tasteless (at first sight) in order to provoke a response by any person who has strong feelings either way - but the result of 'kicking a migrant' delivers the "real" concequnces both to our Economy and the social impact. Try it and see...

Go to the game.

» read more | liza's blog | 2 comments | email this blog | 457 reads

The racial politics of Baby Bjorns

That's Thing 1 playing Daddy with my doll Camilla in a Baby Bjorn. Thing 2 looks on from a pram.

Run to the Anti-Racist Parent blog and read Mamita Mala's take on the parenting fad known as 'babywearing'in The Racial and Economic Politics of Babywearing :

Many, if not most indigenous and people of color communities around the globe wear their babies. From the continents of Asia, the Americas and Africa, indigenous women from ancient times wore their babies, mostly so that they could get back to the daily chores of life while taking care of their young. Babywearing was practical. So practical in fact, that on those continents, it is considered an act of the lower, poor classes. After all, wealthy women had people to do their chores for them, including carrying and taking care of their babies.

And itâ€™s that fact that makes the whole babywearing movement in the U.S. so interesting. The babywearing community is mostly white and upper middle class to upper class and they better be. Wearing your baby doesnâ€™t come cheap. Simple pouches can run 70 dollars and up. â€œAsianâ€ style carriers are in the 80 dollar range and wraps, long pieces of cloth , are 100 dollars plus. On web boards and at meetings, mamaâ€™s show off their stashes of different kinds of babywearing gear, which includes special coats, vests, covers and leg-warmers for wearing your baby in the winter.

» read more | liza's blog | 1 comment | email this blog | 330 reads

The most mysogynist Mother's Day related press release ...ever!

What better way to say mom, "I Love You", than to tell her she is a fat and ugly troll that needs to be nipped and tucked if she ever wants her kids to not walk in shame next to her or for her husband to bang the teenage bagger at the Stop 'N Shop.

What: The hot gift this Mother's Day is not a Macy's gift, but gift certificates for enhancements and/or procedures at a plastic surgeon's office.

Daughters and sons want their mothers to recapture the Fountain of Youth and to look like the hot models and actresses that grace magazine covers. In addition to breast augmentations and enhancements, families are vying for their mothers to get microdermabrasions, facial peels, Botox injections and cellulite reductions.

Who: Dr. Stephen Greenberg, one of the leading doctors in the NYC area, is selling a record number of gift certificates to husbands and children for their loved one. Next month, he will be one of the first doctors in the region to offer the new miracle treatment PERLANE (R) that effectively reduces facial fold and wrinkles in a non-invasive procedure. Dr. Greenberg is available for interviews and can also demonstrate the procedures that mothers want in time for their big day. CONTACT: BRUCE LYNN (516) 827-7773

Source: Dr. Stephen Greenberg

Un-effing-believable.

This guy is out in Long Island so that may explain some of the shameless cheerleading of body dysmorphia.

» read more | liza's blog | add new comment | email this blog | 929 reads

FEATURE : Comment Footnote

Another way to promote yourself and your blog is to write a short blurb at the end of each comment you post.

Spammers know this and that's why this blog has been under attack from them for years. What they don't know is that we have instituted a site-wide NOFOLLOW rule for all of our comments. What does it mean?

We get about 2000 comment spams a day. On a slow day. Many unethical SEO companies try to embed links in our blogs so they can poach and use for their splogs our reputation and high-ranking in search engines like Google.

So, I have taken the drastic measure to block all search engine traffic from our comments section. ALL OF IT. This means you will not get any search engine benefits from links in our comments, but you will get whatever traffic is generated when someone clicks on a link to your organization or blog.

With that clarified, let's get into the nitty gritty of creating a comments footer. We have added an entry form in your account settings to simplify the process.

How to update your Comments Settings

1. On the left-side of the blog you will see a box with your name. That's your navigation block.

Click on "My Account" to go to your profile page.

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HOW-TO : Pimp and promote, culturekitchen-style

Membership at culturekitchen has its privileges. One of them is being a member of a blog that, as someone told me recently, "scares people because it's so brainy".

Yah.

We are the thinking woman's (and man's) blog. Welcome to the thinkidrome.

Heh.

I owe the blogs hard thinkitude to my sluttish attraction to good writing. I have always made it a point to drag into this here blog the bloggers I love to read elsewhere.

Call it blogmiscuity, but it works.

» read more | 1 comment | email this book | 828 reads

FEATURE : "About this Author" box

A good way to promote yourself and your blog is by writing a short bio at the end of each article or post you write. We have added an entry form in your account settings to simplify the process. Once you fill it out, it will automatically update all your posts (even previously published ones) with your new mini-bio and information.

How to update your Author Box

1. On the left-side of the blog you will see a box with your name. That's your navigation block.

Click on "My Account" to go to your profile page.

2. Once on your profile page, click on the "Edit" tab to change your profile settings.

3. Scroll down the page until you find a closed tab that reads "Additional user info". Click on the little triangle or the words to open it.

4. Once opened, write in a one-line bio --please keep HTML to a bare minimum. If you don't, we reserve the right to edit and/or remove this feature from your membership privileges.

Submitted by liza on 1 April 2007 - 10:28am.
Marketing | PR | Administrivia | Membership

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Barack Obama, you're on notice!

Barack Obama you're on notice. Just as Stephen Colbert does, if you pull this again, I swear, you will be dead to me.

I just had a "fundraising representative" from Integral Resources, Inc. call me for a donation.

First off, the woman on the phone hardly spoke English. Now, for a woman who speaks 4 languages fluently, I don't mind someone with a bit of an accent. I am all for a multilingual United States.

Yet, if this company is basically profiling me with a Spanish-speaking phone operator just based on my last name, they need to be called wankers as well.

I hate that. I hate it so much that I actually have NOT bought from companies that used Spanish-speaking telemarketers just out of principle. Racial or ethnic profiling by telemarketers is not a stroke of demographic genius --it is a bigoted act.

Yet, what jumped the shark was not the fact I could barely understand what this woman was saying. No. What killed me was the scripted pitch :

He's the candidate who need the most help ... you know, due to his background ... He needs $130,000 a day to run his campaign ... The top level is $2300 but today I am asking you only to donate $200.

Oh joy. A discount.

And this days after David Geffen hosted a $1.3 million fundraising party for Obama and showed how gaga he is over the junior Senator of Illinois by dissing the junior Senator of New York.

» read more | liza's blog | 10 comments | email this blog | 995 reads

Books to understand marketing, advertising and branding of blogs

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What kind of Barama weed are people smoking today?

I've seen this piece of news iterated in hundreds of news feeds :

"Given the responses that I've been getting over the last several months, I have thought about the possibility" although not with the seriousness or depth required, he said. "My main focus right now is in the '06. ... After November 7, I'll sit down, I'll sit down and consider, and if at some point I change my mind, I will make a public announcement and everybody will be able to go at me."

Obama was largely unknown outside Illinois when he burst onto the national scene with a widely acclaimed address at the 2004 Democratic National Convention.

In recent weeks, his political stock has been rising as a potentially viable centrist candidate for president in 2008 after former Virginia Gov. Mark Warner announced earlier this month that he was bowing out of the race.

In a recent issue of Time magazine, Obama's face fills the cover next to the headline, "Why Barack Obama Could Be The Next President." He is currently on a tour promoting his latest book, "The Audacity of Hope: Thoughts on Reclaiming the American Dream."

People are desperate in this country for a real leader when they place their presidential hopes on a guy that became famous for a political convention speech, has written a good book about being the son of immigrants, and not much else.