If you can't handle a good heaping of cynicism, please back away and don't make eye contact.
... (clears throat) ...
One of the most distressing trends on Twitter are all the gurus on it. Everybody and their mother is "social media expert" yet most know very little about media, technology and most importantly, they have no clue how networks function on the web (which is the whole "social" basis of a lot of new media).
Then there's the marketing gurus who can make you a millionaire IF YOU GO TO THEIR TELESEMINAR RIGHT NOW! What I don't get about these people is, if they know the secrets of being a millionaire, why are they on Twitter hustling for clients in the first place. If it were that easy, wouldn't they be swimming in money they could use to hire people to do the marketing for them?
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