HOW DARE YOU NPR!

Washington-based NPR said it would lay off about 7 percent of its workforce and eliminate two daily programs produced out of its facilities in Culver City, Calif. The shows are "Day to Day," which was aimed at younger listeners, and the newsmaker-interview program "News & Notes," which NPR hoped would attract African Americans.

[...]

Some of those losing their jobs are veteran NPR voices, such as Ketzel Levine, an NPR reporter since 1977, and Vicky O'Hara, an editor and former diplomatic correspondent with 26 years on the job. Others include "News & Notes" host Farai Chideya, "Day to Day" host Madeleine Brand, Washington reporter Libby Lewis, entertainment-industry correspondent Kim Masters and national reporter John McChesney. About half the 64 people cut are journalists.

[...]

Combined with the elimination of "Day to Day" and "News & Notes," the cutbacks constitute a retreat from NPR's efforts to reach new listeners, especially young people and members of minority groups who are not part of NPR's "core" audience. The programs are carried on the Internet, but can be accessed on the radio in Washington only via WAMU's (88.5 FM) "high-definition" channel, which requires a special radio.

"Day to Day" is carried on 186 stations nationwide; "News & Notes" is on 64. Both will remain on the air until March.

So let me get this straight : NPR puts virtually no money to market to the negroes and young crowd. They absolutely spend no effort promoting the stars of their "new demographic" vehicles. They cap the show's distribution at the knees by limiting it to a handful or radio stations and some freakingly obscure high-definition channel that can only be listened to with a freakishly specialized radio and they're complaning the shows tanked?
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Of the ten beautiful, accomplished, championship athlete students labeled so vividly and unfairly by political radio host Don Imus, Heather and Katie aren't even African-American. Essence is a classical pianist. Half are freshmen (freshwomen? freshgirls?) just out of high school and by university policy are therefore considered not yet ready for media interaction.

THEY were labeled, these ten young women. Not a race, not a sex, sport or constituency. These particular, extraordinary and now extraordinarily visible young women. No one has apologized to them. Why should labeling them be a matter decided by a fight between Don Imus and Al Sharpton?

Imus could be in real danger if the outcry causes advertisers to shy away from him, said Tom Taylor, editor of the trade publication Inside Radio. The National Organization for Women is also seeking Imus' ouster.

Imus isn't the most popular radio talk-show host — the trade publication Talkers ranks him the 14th most influential — but his audience is heavy on the political and media elite that advertisers pay a premium to reach. Authors, journalists and politicians are frequent guests — and targets for insults.

He has urged critics to recognize that his show is a comedy that spreads insults broadly.
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