This is so wrong on so many levels

Yet you gotta love a headline like Nestle swallows Jenny Craig:

Analysts say they expect Nestle to take advantage of the brand recognition of Jenny Craig to begin selling an expanded line of meals through supermarkets and other channels, where Nestle can use its scale and influence to command premium shelf space. The market for diet-related products is growing by almost 10 per cent a year.

For Nestle, which already owns Lean Cuisine, the deal will bolster its position against rivals such as Unilever, which sells Slim-Fast packaged meals and shakes - a business that is growing at double digits - as well as Weight Watchers International and ConAgra Foods, which owns Healthy Choice.

The deal also marks the first time a giant food manufacturer has made such a big bet on a business that is not strictly about selling food.

I mean, seriously :

• A chocolate company owns a weight loss company.
• ConAgra, the people that make farm animal feed also owns Weight Whatchers?
• The "fat industry" is growing 10% annually?!?!

Still ... I just love the title.

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