Oooh teh scandalous

Alright, I'm amused. The publicity agents for Equinox, an upmarket chain of gyms, email over, breathlessly, as follows:

It's been politics, politics, and more politics lately (with a little NY Giants thrown in) [Ed. note: Yes, that's what we do], so I thought you and your readers might be interested in a very different type of NY event: Equinox's scandalous - almost pornographic - nuns ad is coming to the city this week for 3 days only.

Have you seen the controversial print yet? It features a group of sexy nuns sketching a nude male model in a figure drawing class, a la Michelangelo's David. Some people are in an uproar - I personally think the whole thing amusing (but hey, I'm a liberal New Yorker)

Now, speaking merely for myself, I'm a big believer in the idea that the world needs more sculpted, naked flesh adorning the public space. What's amusing to me is that what is obviously, transparently, a ploy to garner free media - and what better way is there to do that than mixing religion and sex? - has seemingly aroused the ire of the usual suspects.

Memo to Bill Donohue: The reason people run campaigns like this is precisely to cause the reaction you infallibly deliver.

Memo to advertisers: Want press? Hire some models, dress them in ecclesiastical garb and leave one of them naked - no nipples or genitalia, please, since you're not nearly daring enough to risk condemnation from the Four As. Proceed to write steamy press release congratulating yourself on being all edgy, daring and shit, while all the prudes - in New York City, sure, whatever - supposedly froth. Bingo, get press.

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