I watched the Obammercial on Univisión to see what good a job they were going to do in translating the thing. Well, I have to give them a B- in Spanish (and honestly, I really should be harsher but am giving them that for effort) and an A- in English.
But let me start with the actual task at hand.
I think Obama knocked it out of the park for fulfilling the first commandment in Marketing and Advertising : Thou shalt never mention your opponent when you're selling yourself.
The video was an iteration of the a documentary they showed at Denver's Invesco Stadium the day Obama delivered his acceptance speech. In between speakers they would show 2-3 minute clips about his life and his policies much like it was done tonight.
Just as he did in Denver, tonight we saw Davis Guggenheim weave Barack Obama's life with the life of the people he is looking to serve. The working mother with not enough food in the fridge. The elderly couple caught in the hell of chronic illness and disability and dead-end yet necessary job at the local Walmart. The latina teacher with the extra job. The factory worker teetering on the brink of welfare. Obama hit the economy, education and most importantly health care while weaving people's stories to his own vicissitudes and accomplishments.
Nevertheless there's one not so small detail that's going to raise hell for Obama : He says in the video that taxes will be reduced for people making 200K and under. Meanwhile we've been hearing all along, especially after the last debate and in reference to "Joe the Plumber", that the threshold was 250K.
Then we have he 2 big elephants in the room : Gay Marriage and Immigration. He spoke of neither. This threw me off because I thought that he would maybe have a different ad for the Spanish broadcasters. So to see the same ad airing and nothing mentioned about the raids, the wrongful incarceration of people was disappointing.
Overall though, the infomercial was a job well done in trying to make a connection between him and voters.
Yet they proceeded to transliterate instead of translating the video.
Oy.
Here's what I twittered :
more this way»




This was twittered this morning by the lovely Carmen Van Kerchove of the delicious 


